Lessons Learned: Reflecting on Five Years of Design Education at IBM

talk – 20 min | Feb 4 – 11:30

IBM Distinguished Designer Doug Powell is the architect of design education of at IBM. Join Doug for a discussion of lessons he has learned in five years building this program.

In 2013, IBM launched a renewed program of user-experience design with a mission to “create a culture of design and design thinking” at one of the world’s largest and most enduring companies. At the core of this ambitious vision has been a design education initiative that has touched thousands of people—designers and non-designers alike. What are the unique challenges of scaling design education in a 100 year-old company? How does this enterprise-based approach to design education reflect the overall growth of design and UX? And what can we all learn from the recent journey of design at IBM?

IBM Distinguished Designer Doug Powell has been the architect of design education of at IBM. Join Doug for a candid discussion of the lessons he has learned along the way.

About the speaker

Douglas Powell

Douglas Powell

Douglas Powell has more than 25 years of experience in a wide range of design disciplines. A recipient of the 2014 Distinguished Alumni Award from Washington University in St. Louis, and the 2014 Fellow Award from AIGA Minnesota, Doug is a lecturer, commentator and thought leader on design issues, having presented at a variety of international conferences and forums. Between 2011-2013 Doug was the national president of AIGA, the professional association for design in the U.S. He is a Distinguished Designer at IBM, directing the program to scale design and design thinking across the global tech company.


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