Pinocchio 2.0 - Teaching students to design their Digital Twin

keynote – 50 min | Feb 2 – 18:00

Originally a concept devised by engineers to duplicate virtually their costly engines, turbines and such – and thus much improve monitoring, maintenance, and repairs – the Digital Twin is finally making it to its real destiny, the human. Simply think of Alexa or Cortana on steroids. What’s on the horizon is a duplicate (or more) of each one of us containing our lifelong health, information, emotions and contacts, along with access to top of the line (big) Data Analytics to come up with the best answer to every question asked or merely thought by its physical counterpart. To say nothing of the artistic and design opportunities, the educator’s challenge will be to help students to connect with their own data and learn to shape their twin before we let some corporation do it for them.

Derrick de Kerckhove.

Derrick de Kerckhove.
Guest Professor, School of Design, Politecnico di Milano, Research Director, Media Duemila - Osservatorio TuttiMedia

About the speaker

Derrick de Kerckhove.

Derrick de Kerckhove.

Guest Professor, School of Design, Politecnico di Milano, Research Director, Media Duemila - Osservatorio TuttiMedia
Derrick de Kerckhove is former Director of the McLuhan Program in Culture & Technology at the University of Toronto, where he is professor emeritus at the Department of French. He subsequently joined the Faculty of Sociology of the University Federico II in Naples. Presently, scientific director of the Rome based monthly Media Duemila, and of the Osservatorio TuttiMedia. He is author of more than a dozen books translated in over fifteen languages. A Visiting Professor at the Shool of Design at the Polytechnic Institute of Milan, he is also Research Director at the Interdisciplinary Internet Institute (IN3) at l’Universitat Oberta de Catalunya in Barcelona. His fields of research include Technopsychology, Psychotechnology, Neuro-cultural research, Art and communication technologies, Media Theory, Collaborative Educative Software, and Connected Intelligence.

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